ECGT GuardFree audit

ECGT Guard: EU Green Claims

Your product descriptions could be illegal in 168 days.

The EU's anti-greenwashing directive bans vague eco-claims from 27 September 2026. Fines reach 4% of annual turnover. ECGT Guard scans your entire Shopify catalogue and flags every non-compliant claim before the deadline.

We'll scan your first 10 products free. No install required.

Words like “eco-friendly” are about to become illegal

The EU ECGT directive bans generic environmental claims unless backed by recognised third-party certification. Here's what changes.

Banned — vague claim
Before:
"Our sustainable packaging"
After:
"Our FSC-certified recyclable packaging"
Banned — unsubstantiated
Before:
"Eco-friendly materials"
After:
"Made from 100% GOTS-certified organic cotton"
Compliant if certification linked
Before:
"Natural ingredients"
After:
"Natural ingredients"

Most Shopify stores have dozens of these claims buried across hundreds of product descriptions. ECGT Guard finds every one.

How it works

STEP 1

Install on Shopify

One-click installation from the Shopify App Store

STEP 2

We scan every product

Titles, descriptions, metafields, collections, and blog posts

STEP 3

See your compliance score

Dashboard showing flagged claims and risk level

STEP 4

Fix with one click

AI-powered rewrites pushed directly to your store

Deep audit

Scans titles, descriptions, metafields, collections, and blog posts across your entire catalogue.

Certification vault

Upload GOTS, OEKO-TEX, B Corp, FSC certs, link them to products, and auto-resolve flags.

AI rewriter

Suggests compliant alternative copy with one-click push back to Shopify.

Pricing

Free

£0/month
  • Scan 10 products
  • See flags
  • No export
Recommended

Pro

£39/month
  • Full catalogue (500 SKUs)
  • AI rewrites
  • Certification vault
  • Compliance report

Plus

£99/month
  • Unlimited SKUs
  • Real-time monitoring
  • Multi-language scanning
  • Weekly rescans
  • Priority support

14-day free trial on all paid plans. No credit card required.

27 September 2026

The EU Empowering Consumers for the Green Transition directive takes effect on this date

After this, any unsubstantiated environmental claim on your store is a legal violation. Don't wait until August.

Start your free audit now

FAQ